iFast Delivery is a UAE-based logistics provider specialising in refrigerated and chilled food delivery across the Emirates. 
They approached the rebrand with two key aims:

• Maintain enough visual continuity to preserve existing brand recognition.

• Refresh the identity so that it clearly communicates their core attributes: cold-chain logistics, speed, reliability, professionalism.
  The new identity needed to feel like an evolution—not a complete reboot—because the client wanted the new logo to be similar to the old one but refined.