Associação Portuguesa de Prevenção e Combate ao COVID-19
APPCC19 is a Portuguese association created to promote unity, equality, and social responsibility during the COVID-19 pandemic. Its mission goes beyond health awareness — it stands against racism and discrimination, highlighting that humanity’s strength lies in solidarity and compassion.
The logo expresses this message through minimalist line art depicting a human face wearing a mask — a universal symbol of collective protection.
The diverse skin tones symbolize equality and the idea that all people are fundamentally alike.
The mask represents the global fight against the pandemic.
The colors of the typography reference the Portuguese flag, tying the design to national identity and pride.
Inspired by the Humanæ Project by Angélica Dass, the color palette celebrates human diversity and inclusion, visually reinforcing the association’s belief that our differences unite us.
